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Giorgio Armani Unveils The New Vespa 946 Emporio Armani

The Vespa 946 Emporio Armani was developed jointly by Giorgio Armani and Piaggio to celebrate two of Italy’s most established symbols of style and creativity.

  To mark the year 2015 – the 40th anniversary of the foundation of the Giorgio Armani and the 130th birthday of the Piaggio Group, Emporio Armani has designed a special version of the Vespa 946. Keeping in line with Armani’s signature subdued colour palette, the designer has come up with a special combination of greys with subtle hints of green visible only under particular light conditions for the project. The name ‘Vespa 946’ alludes to the year 1946, the year the iconic scooter was first made. The design of the new Emporio Armani is a modern reinterpretation of the original Vespa style. The metal parts were produced using galvanic treatments, have a satin finish, and create an opaque effect in line with the finishing touches of the body. The words ‘Emporio Armani’ appear on the side, while the iconic eagle logo of the brand sits above the headlight.

EA VESPA 946_Close up The Vespa 946 Emporio Armani is about technology as well as style. Its aluminium cylinder blocks, brown-leather finishes, luxury accessories, electronic riding controls (which is also compatible with the latest Internet devices) complement the innovative four-stroke electronic injection engine, whose enhanced fuel economy and minimal emissions make this two-wheeler the ideal choice for city riding. The 220 mm double disc brake, two-channel ABS braking system and large 12-inch wheels also guarantee maximum safety on the road.

  The Vespa 946 Emporio Armani Limited Edition will be available in Asia from September onwards.

EA VESPA 946_right side